Mulberry was the first major fashion brand that Lana aligned herself with in late 2011 for the Mulberry Mixtape Tour. It was just now announced – on the morning of the brand’s London Fashion Week show at Claridge’s – that the relationship between Lana and the brand has been taken one step further with the launch of a new bag, the Del Rey, not designed by, but “inspired by American songstress”.

According to Mulberry: “Lana has mastered the style of Old Hollywood, mixing it with an edgy sense of fun. This contrast appeals to us: we love mixing eclectic references with classic details in the way that Lana does. The Del Rey bag is infused with this idea, combined with the easy sensibility and English common-sense practicality of our heritage icons”.

The Del Rey launches in May as part of Mulberry’s AW12 collection. Let’s hope there is some official campaign imagery or at least a fashion film to support and not just the paparazzi shots of Lana from this morning’s show. Sketch of the bag c/o Mulberry below.