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2013 is off to an impressive musical start with Azealia Banks dropping the buzz single ‘BBD’ from her highly anticipated debut album ‘Broke with Expensive Taste’ – out on 12 February. BBD was produced by Apple Juicy Kid and Sup Doodle. The first official single from the album is titled “Miss Amor” with b-side “Miss Camaraderie”.
In addition to this, it is all but officially confirmed that Beyonce, Rihanna and Azealia will feature on Lady Gaga’s ARTPOP album track ‘Ratchet’. The artists have all dropped various hints on social media and Azealia confirmed it in a media interview last year. The track is produced by DJ White Shadow and the video is set to be the sequel to Paparazzi and Telephone but may be directed by Steven Klein as opposed to Jonas Akerlund (who directed the previous two clips).
Following the announcement of the Disney and Barney’s partnership this summer, comes the unveiling of a short film created by Disney showcasing la nouvelle fashion muse, Minnie Mouse along with a cast of fashion’s finest including Carine Roitfeld, Anna Dello Russo, Mario Sorrenti, Alber Elbaz, Lady Gaga, Linda Evangelista, Daphne Guinness, Naomi Campbell and many more.
Artist manager du jour and cultural entrepreneur Troy Carter has announced a partnership with Lady Gaga and photographer Terry Richardson to create a new consumer product, POP Water – due for official debut in early 2013 – coinciding with the release of ARTPOP.
Gaga will feature in the campaign (along with her music, I assume), that will be shot by Richardson, the brand’s creative director.
As someone who has worked on some of the biggest cultural collaborations in soft drinks history (notably Diet Coke by Karl Lagerfeld and Jean Paul Gaultier) and who has had visibility on campaigns such as Mark Ronson’s Olympic campaign for Coca-Cola and Nicki’s campaign for Pepsi, it strikes me as somewhat odd that Troy Carter would go as far as to say that “none of the brands had music in their DNA”.
Pop music has a hugely strong heritage with both Coca-Cola and Pepsi (Madonna, Elton, Britney, Beyonce, Jennifer Lopez, Michael Jackson and so forth), so it will be interesting to see how intrinsic pop music will actually be to the launch and ongoing consumer engagement for POP, and how the team plans for its marketing to be so vastly different from its competitors.
POP will be marketed as a healthier alternative to sugary soft drinks — an 11.2 oz can will contain 30 calories and 7 grams of sugar. Flavours at launch will include apple, orange, pineapple and grape.
After launching a #SOUNDPUZZLE earlier today which comprised of vocals on one SoundCloud link and the instrumental by Zedd on another link, fans were asked to match the two pieces together, after various failed attempt (synch, pitch etc.) here is the final product – an incredible techno track that may or may not be a single from ARTPOP, but will most likely be on the album and is certainly a taste of things to come. The track was produced by Zedd. Artwork used below is fan created.
Last night at the Guggenheim in New York saw the official launch of Lady Gaga’s FAME fragrance – the first ever black eau de parfum. By now we have seen all three thirty second TVCs for the campaign directed by Steven Klein and produced by Ridley Scott, but now here is the chilling full five minute long concept film. To celebrate the launch, Gaga also partook in a creative piece of performance art called Sleeping With Gaga, where she took a nap on a live stream at the launch where the guests attempted to wake her by placing their hands through a glory hole in a giant FAME bottle at the museum.
Two more incredibly Steven Klein directed, Ridley Scott produced 30 second spots for Lady Gaga’s FAME have landed. The second even features the track Sheiße (and unsurprisingly the top comment on YouTube is a request for it to be the next single #nevergoingtohappen). The fragrance is available now officially in the US & UK and worldwide on September 1st. In addition, it was just announced that Gaga will be appearing in store at Harrods London on 7 October at 6pm.
Possibly the best fragrance commercial in the history of time. This trumps everything. Here is Gaga’s FAME 30 second TV spot directed by Steven Klein. Hair by Frederic Aspiras. Styling By Brandon Maxwell and visual Effects and production by Digital Domain and Ridley Scott and Associates. It’s also available in YouTube 3D. I mean, you even get to see The Fame era Gaga and it is basically the hyper real sequel to the Alejandro video.
Gaga for Vogue 2.0 has arrived. This time shot by Mert & Marcus and styled by Grace Coddington to support the launch of her fragrance, FAME. It’s unlikely that she will get another Vogue cover during the promo period for ARTPOP, but this feels right for the scent. The dress is by Marc Jacobs and the hat by Steven Klein. It’s not like she will need it for the album, every other magazine cover in the world should suffice. This one definitely trumps the last US Vogue cover she did shot by Mario Testino.
This is what the Vogue cover is supposed to look like. Definitely less RuPaul realness. The version released on Little Monsters looks like the RVB for screen/digital version, so the colouration is all off, i.e. purple skin. The newsstand version is MUCH better. Proof in point speaking from personal experience below. The set of Karl Lagerfeld bottles on the left are the RVB version and the ones on the right are the real colour versions.
Following in her new BFF and sleepover buddy Lindsay Lohan’s shoes, Gaga has just unveiled the artwork from Machete Kills (the sequel to the amazing Machete) where she plays La Chameleon. The film is directed by Robert Rodriguez and stars Danny Trejo. Gaga was spotted filming this in Austin, Texas earlier this year.
Following the release of the Steven Klein POS and ad campaign and building up to the release of Gaga’s “groundbreaking” scent, FAME, comes a beautiful short film called FORMULATION by Todd Tourso, Reggie Know, Rob English and Kenneth Robin. Narrated in French with English subtitles, the story takes us though the creative of the actual product at the Haus Laboratories in Paris. All of the scientist are also male models. Casual.