Tonight saw the official launch of Jonathan Daniel Pryce’s new book and pop up exhibition, “100 Beards – 100 Days”. Jon started the project off as a blog where he challenged himself to photograph 100 bearded men in 100 days between July and October – from young tattooed hipsters to suited city gents, the book features some of London’s most stylish gentlemen.

An exhibition of the portraits runs at Front Room at St Martins Lane Hotel until November 5th, sponsored by Pall Mall Barbers, one of London’s oldest and most respected barbers. Limited to 250 signed hardback copies, the book is available to preorder online at 100beards.bigcartel.com.