One of my favourite breakthrough directors, Luca Finotti has just released “VOLCANO”, the last short film project for HERCULES UNIVERSAL. The video was shooted in Lanzarote, Canary Islands, starring Caspar Oeschler. Dubbed as “a study of classical mediterranean beauty based on mythology: the man that became a rock / the rock that became a man”, the story is an epic yet modern journey of a man that raises from the waters and discovers fire, only to fall in love and decide not to return to water and to be transformed in rock.

All clothing and accessories featured are from the Giorgio Armani SS12 collection.