Consistency is key when vying to break the creative mould as a new artist, so I like the fact that Guillaume ‘G’ Doubet has directed every single Natalia Kills video. The latest offering is that of Kill My Boyfriend – a track that was released around the official and eventual launch of Kills’ debut album Perfectionist last summer. The retro Parisian vibe video is a visual treat and she even got BMW to product place the clip – a sign of good things to come, let’s hope.