Ben Charles Edwards, the genius creative behind Animal Charm (out later this year), has teamed up with Freya Olsen for Regenerate Japan, a project to support The Japan Tsunami and Earthquake appeal at the Red Cross via a pop up Japanese garden installation. The temporary space, designed by Ben, features unique theatre effects from raining cherry blossoms to projected waterfalls and promises highlights throughout the weekend including nail bars, sushi and Japanese tea ceremonies with kimono dressed staff to serve.

Eley Kishimoto, Cabinet by Tomoko Yamanaka, Misa Harada, Sae Miyazaki, C/Bruerberg, Maria Seveyna, Lucchese Boot Co, Eva Evanovich, Alice Palmer and Louise Amstrup will also be presenting their collections to aid the cause. Check out concept visuals of the space and a sketch of one of the kimono designs below along with opening times and address.

Friday 16th-Sunday 18th September 2011 , 10am-10pm

Regenerate Japan
The Reading Room Gallery
65-66 Frith Street
Soho
London
W1D 3JR