As promised yesterday via a 30 second preview, here is the apocalyptic/2012-inspired video for Britney Spears’ second single from Femme Fatale – Till The World Ends – directed by Ray Kay. This video is going back to basics (a la Slave), and is going to make Britney fans and critics very happy. It is good to see her smiling, natural and enjoying herself – you just need to have a read of the comments on VEVO/YouTube to see the immediate and highly positive feedback. Views/hits for this clip are going to be huge.

Click below to view the video.