A new, and somewhat unique, role has just been created at PUMA, and Professor Green has bagged the job. The rapper and “after hours athlete” will be working with the brand in the capacity of their first ever “Social Ambassador” – which means that he will be playing a prominent role in PUMA social events, press campaigns and retail and social media throughout 2011.

PUMA is a brand that has always been really great, and super interactive on social media, which sees Pro Green as a good fit – with his almost 200,000 Twitter followers.