It has just been leaked, that our Unkle Karl is in the process of directing Magnum ice cream’s new advertising campaign starring Rachel Bilson. Baptiste Giabiconi was also seen on site, and may well be featuring in the campaign too. Here is a Black Swan inspired behind the scenes image from the campaign shoot taking place in Paris.

karl lagerfeld rachel bilson magnum


Three films are being created, “Photo Mood,” “Applause,” and “Art Class,” which will premiere at an exclusive event during the Tribeca Film Festival on April 21. Simultaneous to the premiere during Tribeca, the lead film will be released to fans on Magnum’s Facebook page, and the two subsequent films will make their Facebook debut in the weeks to follow.