Selfridges London is hosting an exclusive presentation and interactive installation for PUMA by regular collaborator and PUMA partner, Hussein Chalayan. The range itself is tailored to facilitate the hectic modern lifestyle.

Chalayan, who is known for his unique ideas and experimentations with technology (take the Living Dress for example), has co-curated an installation which imitates the constantly changing landscape experienced when travelling, and consists of a sloping, undulating topography of triangular-section steel rods. As you walk around the installation, these gradually change from black to white, to a reflective 3M Scotchlite finish and then back to black as a metaphor for changing time zones.

Puma By Hussein Chalayan Arrives At Selfridges

puma hussein chalayan