This video is the perfect example of tiered and strategised recycled content. It is essentially just over three minutes of footage from the Kate Moss/Balmain shoot earlier this year.

Balmain collaborated with Inez Van Lamsweerde and Vinoodh Matadin to layer in various quirky animations/colouring to add that unique level of panache to the content, which also features music by the brilliant Antony & the Johnsons.

KATE MOSS BALMAIN, VIDEO

KATE MOSS BALMAIN, VIDEO