Last night it finally debuted on MTV in the USA and here it is – brought to you by KARLISMYUNKLE. Kanye’s first big foray into the world of filmmaking, Runaway. The film showcases songs from Kanye’s upcoming album My Beautiful Dark Twisted Fantasy and opens with a British-accent narration from the incredible Nicki Minaj. Check it out with some stills below. The visual masterpiece is well worth the 34.32 seconds of your time. The film is further evidence that bespoke content creation is a key publicity tool for both fashion, music and other consumer products and being a fully 360 degree artist that delivers on various cultural levels is a must in this day and age. Would you go and see the broadway version?

KANYE WEST RUNAWAY SHORT FILM

KANYE WEST RUNAWAY SHORT FILM

KANYE WEST RUNAWAY SHORT FILM

KANYE WEST RUNAWAY SHORT FILM

Written by Kanye West
Directed by Kanye West
Written by Hype Williams
Narrated by Nicki Minaj
Starring Selita Ebanks